Thursday, June 26, 2008

Corporate Social Responsibility?

Corporate Social Responsibility in marketing has become popular. But this popularity began because of public outcry first, and then government regulations. Remember the banning of hard liquor and cigarette advertisements on television?
The public continues to put pressure on corporations to be socially responsibility. The public prefers to see a corporation donating some of its profits to social needs of society, rather than increasing CEO's salaries, so it is in the ultimate best interest of business to be socially responsible.
The current question is whether constant bombardment with advertising in universities, municipalities, subtle product placement in movies, telemarketing, etc is socially responsible or is it degrading our culture?
What do you think?
I think it is degrading our culture, and I will make my buying choices according quality, pricing, and from companies that do not get in my face too often.

Relationship marketing

Social networking, interactive marketing, happiness marketing are all about relationships. It seems to me that the general trend in marketing is some form of relationship marketing. Then their is networking as in adding links on ones website to others websites. But of course what is inherent in good relationships is respect, honesty, courtesy, competency. So I personally am glad to see the prevalence of this new and technologically supported form of marketing.

Happiness as a business model

I read a really interesting blog on using happiness as a business model. I will post the link in the side bar. Basically what is being said is that people are willing to pay for happiness, that it is a need as well as a want. The pillars of happiness according to the PowerPoint slide show you will see if you follow the link are Autonomy, Competence, Relatedness and Self esteem.
I personally value happiness in my life and life of those I know. So consider, how your will product help create happiness and market from that perspective.

Wednesday, June 25, 2008

Rhodiola Rosea

I have started some Rhodiola Rosea. The plants are quite small still with 3 sets of leaves. I don't really know how to treat them from here on out. Any helpful information would be appreciated.

Tuesday, June 24, 2008

New uses for herbal blog

There must be lots of herb growers out in the blogosphere who have experience to share. As soon as I have this blogging figured out a little better I will pursue that realm.

Monday, June 23, 2008

Hello friends

I am still learning about blogging, and hope I have successfully set the settings so that you may post your comments without moderation. Try it out and let me know.

Thursday, June 19, 2008

Blogging about herbs

Blogging about herbs could branch out in many areas. For many years now the Herb Growing and Marketing Network has been in existence, so I know there is lots of buzz about the subject.
Also there is plenty of talk about the uses of herbal remedies and quite a lot of schools offering certificates or degrees in various levels of herbal training.
Another possibility I once my website is up, is communicating about conditions in the garden and availability of plants and products.
I feel like blogging is a whole new world of possibilities opening to me.

Wednesday, June 18, 2008

blogging for marketing class

So, here I am learning how to blog. I am doing this for a marketing class, but am glad to learn this skill. My hope is that eventually I will use blogging in my herb business. Of course I need to get my website developed, up and running before adding a blog to my website. First things first.

Besides growing, processing and selling herbs, I work part-time in an administrative assistant position for a organization that promotes environmentally friendly tourism, and promotes local businesses that cater to the tourist trade.
Since I work from my home office, and on the farm, sometimes it seems I am always working, other times it is sporatic.