Thursday, June 26, 2008

Corporate Social Responsibility?

Corporate Social Responsibility in marketing has become popular. But this popularity began because of public outcry first, and then government regulations. Remember the banning of hard liquor and cigarette advertisements on television?
The public continues to put pressure on corporations to be socially responsibility. The public prefers to see a corporation donating some of its profits to social needs of society, rather than increasing CEO's salaries, so it is in the ultimate best interest of business to be socially responsible.
The current question is whether constant bombardment with advertising in universities, municipalities, subtle product placement in movies, telemarketing, etc is socially responsible or is it degrading our culture?
What do you think?
I think it is degrading our culture, and I will make my buying choices according quality, pricing, and from companies that do not get in my face too often.

2 comments:

Shawn said...

I also look at quality, price, and customer service.

MarketingTeach said...

All of your possible trend topics are great ideas. I cant wait to read about which one you decide to write your paper on.